Question: Is cosmetic store profitable?

In a 2019 study of more than 13,000 retailers, the average gross profit margin was 53.33% generally in retail sales. In specific industries, it was found to be higher, with cosmetics at 58.14%.

Is a cosmetic shop profitable?

The profit margin is 40% on average. So per month we can talk about Ksh50,000 net profit. If you have a small stall in a good location then the sales can go to as high as Ksh15,000 per day but with a profit margin of 25% due to the high cost of running the business.

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