Question: What is the default click attribution window for Facebook reporting?

The default attribution setting for newly created ad sets will be 7-day click or 1-day view, which may result in an increase in the number of reported conversions.

What is the default attribution setting for Facebook reporting?

7-day click On January 19, the default attribution setting for all new ad sets was changed to 7-day click and 1-day view in preparation for Apples enforcement of the AppTrackingTransparency (ATT) prompt. When you create a new ad set, you are free to change this setting to any of the other supported options should you so choose.

What is the Facebook attribution window?

An attribution window is the number of days between when a person viewed or clicked your ad and subsequently took an action. We measure ad actions based on clicks and views of your ad: View-through attribution: A person saw your ad, didnt click it, but took an action within the attribution window.

When did the Facebook attribution window change?

On 19 January, we merged the account level attribution window and the ad set level conversion window into a new ad set level attribution setting that can be accessed during campaign creation Optimisation and delivery.

Does Facebook use last click attribution?

The last click or visit model is a rules-based single-touch attribution model. It gives 100% of the credit for a conversion to the last click or visit in a conversion path. If a click and visit happen within 60 seconds of one another, then only the click is credited.

How do I access attribution on Facebook?

To access the Attribution tool, head over to Ads Manager and select Attribution under the Measure & Report tab. Youll then be led to the next page, which gives a very short overview on what were going to do next – which is to define our business model and connect our advertising assets into one Line of Business.

How do I get attribution window on Facebook?

To change your attribution window, open Ads Manager and go to Settings. In the Attribution section on the right side of the page, click Edit. Then drag the slider to select your preferred click window and view window. When youre done, click Save Changes.

How do I change the default attribution window on Facebook?

To change your attribution window, open Ads Manager and go to Settings. In the Attribution section on the right side of the page, click Edit. Then drag the slider to select your preferred click window and view window. When youre done, click Save Changes.

Why did Facebook change the attribution window?

Among those limitations is the ability for businesses to attribute conversion events back to an ad over longer attribution windows.” The shift is due to changes browsers are making with regard to cookies, including updates to Chrome and Safari, which already limits first-party cookies to seven days.

Why last touch attribution is bad?

Under a last click attribution model, there is a bias towards direct visits, which can make marketers feel uncertain about how their branding and awareness efforts are impacting the campaign as a whole. In this case, final touch attribution would give marketers skewed insights that can lead to misguided optimizations.

What is 7 day click 1 day view mean?

The 7-days click or 1-day view option means that the algorithm will optimize for people who are likely to convert within 7 days after clicking on an ad or viewing it on the same day.

What attribution setting should I use?

If youre unsure of which attribution window to select, heres my advice: If your product is at a lower price point or the buying cycle of your product is short, stick with the default setting. If your product is high-ticket and has a longer customer buying journey, go with one of the lengthier options.

What are pros and cons of last touch attribution?

Pros: This marketing attribution model can be powerful for marketers who are solely focused on driving conversions. If non-converting actions hold no value at all for your business, a last-touch model can be an effective attribution strategy. Cons: The last-touch model ignores influences on the path to conversion.

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